As far Google and Bing are concerned, content is one of the single most important elements in regards to your website in getting it effectively ranked.
Google tends to provide stronger search rankings to websites that have strong, unique, and relevant content on their websites.
Tips about your website content:
- Your content is unique to your website
- 500-word landing page
- Strong and searchable H1’s and H2’s
- Engaging Page Titles and Page Descriptions
- The content is relevant to your service, product, and business
- Blogs are effective to continually add new content and provide freshness to your website
Unique Content might be the single most important element when it comes to discussing how to make your website searchable on Google. Search engines look for strong and unique content on websites as part of their algorithm. Unique content means just that – content that has been created for only your website and can be found only on your website.
Being required to create unique content is not only good for your website rankings, but it is also good for you as a business owner. It forces you to put into words what is unique about your business, your service, or your product. For example, an overused phrase on the About Us page is “we provide great customer service.” That’s terrific to hear but what about “great customer service” makes you so unique? You can find that same statement on many service-oriented websites. Make your content unique by explaining in more detail why you provide “great customer service.” For example, “voted #1 in customer service in the Philadelphia area five years running.” That unique content alone may set your website apart from the thousands of other sites that also state they have “great customer service.”
A landing page is typically a page on your website that you will create the most content for your website. Landing pages normally provide quite a bit of content on the service or product you are providing. It is usually the page of your website where you dedicate the most content with the specific intention of creating web traffic.
At bare minimum a strong landing page will have 500 words, but stronger landing pages could have upwards of 750-1000 words, and in some cases even more. The landing page is the area of your website where you want to concentrate on creating the most content for your website.
It’s equally as important to ensure you lay out your content on the landing page in a sensible manner that will lead your visitor to make a quick decision on your website such as:
- To contact you either by phone or email,
- Download a form to complete,
- Or perhaps direct your visitor to your service or product to provide them further information or instruction.
Headers or H1’s, H2’s, H3’s’s tell search engines exactly how your website can be found by users searching for your service or product. Unlike newspaper or magazine headlines, the H1 header on your website should not be creative in nature, or a play on words.
Your H1 header should be the most searchable phrases on your website. H1 headers are incredibly useful elements in providing search results for your website. Create the H1 for each page of your website and create them from your user’s perspective and how you think they are searching for your service. For example, ask yourself what you think your potential-leads and customers are searching for as it relates to your service or product and make that your H1 header.
Your site should only have one H1 per page. If you need additional headers, your developer can assist you in creating H2 and H3 headers. It’s also important your developer understands the requirements for headers, i.e., H1, H2, H3, etc. As important as strong and searchable headers are to pages on your site, you also want to be cautious to how many you place on each page. Overloading a page with headers may have an inverse result on your site. Google does not like to see websites that take advantage of their guidelines, so use the headers wisely. If you are unsure what is appropriate, consult with an internet marketer.
Relevant content is as basic as it can get. Your website should have unique content to the service or product that you are selling. If your website is selling Chinese Tapestries it should not have a big, long section dedicated to the 2010 World Series Champion San Francisco Giants.
The content on your site and within your landing page should be developed with the intention of developing leads to your site who in turn you can eventually convert to sales. In this case the content should be relevant and specific on the work your business does with Chinese Tapestries.
One of the most fascinating words to enter everyday language in the past twenty years is the word Blog. We hear it every day. We use the word blog in every day conversation. Heck, most people read from several blogs per day. But what is a blog? Wikipedia refers to a blog as a discussion site published on the web. However from your perspective as a website owner it should be used as a tool to generate more traffic to your website.
For website traffic, blogs have become one of the most effective means in generating visitors to a website. Blogs enable website owners the ability to transform their website from pure static websites into interactive websites with their clients. With the ability to add new content multiple times per week, or per day, blogs have provided website owners a unique ability to drive web traffic to their site.
The efficiency for website owners to have and maintain a blog is very simple. Most blogs available to website owners today do not require the website owner to be technical or have any type of development background. Content Management Systems (CMS) like WordPress are very user-friendly CMS tools. WordPress enables website owners the ability to enter free text into its system and allows the website owner to post directly to their blog site. No coding, no development, no troubles.
Although there are many user-friendly CMS tools available, it does not mean the website owner has an easy ticket to instant web traffic to the website. When creating a blog and its content, the website owner needs to be aware of the audience they are trying to attract with their writing. For example, the website owner probably does not want to add cookie recipes to their blog if the overall website and business is auto repair. While baking cookies might be an interesting hobby for an auto mechanic, writing about them on a blog won’t attract the type of web traffic needed for an auto repair business and website.
When designing a blog, strategically plan the type of content and how often it will be published. There will be occasions when you will need to post something because of breaking news or trends in the market, but for the most part you will want to have a strategic plan associated with how to post to your blog.
Images and Video
Another effective way to create traffic to your site is through the use of images and videos. Images are viewed very much like content in that unique images rank stronger than a template image. Taking specific pictures of your product provides uniqueness to your website that other sites will not have. In addition, your development team can add ALT Tags to the backend of your images to allow the images to surface in search results.
Videos on your site provide value to your site in various ways. You can start with creating and adding your videos to a YouTube or VIMEO page, for example. From there your developer can embed the video onto your site. Similar to having unique images on your site, Google tends to provide strong SEO rankings to sites which have videos on their site. This allows your site an additional avenue to be found through searches found on YouTube.
Contact Us today to build the site to attract visitors you need.