A basic thread in understanding how to get your website ranked well on Google and other search engines is there are many different ways for a website to gain traffic organically.
There are specific tasks you can do on your own without any type of technical help such as well written content and social media management. Other tasks may require some technical help such as backlinks, structured data, and search engine submissions.
Advertising and Marketing
Traditional marketing and advertising avenues should not be ignored when it comes to generating web traffic. Promotions, press release, and word of mouth advertising should all be included in your overall plan on creating more traffic for your website.
Many websites fail due to lack of upfront planning. Don’t fool yourself into believing that simply because you have a well designed site, that potential leads will automatically flock to your website.
Include some thought in your website design on how you will generate traffic and create leads. Your planning should include:
- Creating Backlinks
- Developing Structured Data
- Search Engine Submissions
- Press Releases and Promotions
- Strong Page Titles and Page Descriptions
- Google MyBusiness
- Google Maps
- Bing Places for Business
- Web Directories Submissions