Inbound marketing may be one of the single most important elements in your internet marketing strategy.
Inbound marketing is the task of directing your leads toward specific landing pages on your website through social media and other online means, like blog posts or online ads.
Once your leads are on your landing page, your next step is directing them to take a particular action – whether it be purchase a product, sign up for a service or newsletter, request a quote, etc.
Through search engine optimization, search engine marketing, and social media marketing you have enhanced your ability to be found by potential customers and leads, but now you are providing them with a purpose once they have found you. You have led the horse to water, and now it’s time get the horse to actually drink the water.
Purpose of Inbound Marketing
An inbound marketing campaign is the task of generating leads and converting them into sales. Creating an inbound marketing campaign begins with developing a strong landing page on your website that provides your visitors with the content, terms, and phrases you believe they are searching for on search engines.
In the post Content and Your Search Rankings, we described the key importance in an inbound marketing campaign is the development of a robust landing page. A landing page with at least 500 words is prevalent for a number of reasons:
- The more content on your web page the more attention it will attract from search engines. Your site, and in particular your landing page, will generate enhanced rankings with informative, relevant, and unique content. The relevance and uniqueness are critical; if your content is neither, you will have a hard-time generating the type of visitors who want convert into leads.
- The more content you create on your website the better your chances of being found by visitors who looking for your service or product. Again, this goes back to content being a critical ingredient in your website.
- Back-End Work, work with your development team on what you think your key search terms and phrases are. Your development team can structure the data through HTML tags to help improve your search results.
Drop us a line and we’ll help with with your Inbound Marketing Campaigns.