What is Search Engine Optimization?

Understanding search engine optimization is one of the most important steps in generating traffic, leads, and customers to your website.

Search engine optimization, or SEO, is the ongoing task of optimizing your website in order to be recognized by search engines. In Google’s case, it’s following Google best practices in structuring your content and data to assist Google find and crawl your website for relevant content.

search engine optimization
Search Engine Optimization

How to Properly Optimize your Website for Search Engines

Your website will never be fully optimized for search engines without content. SEO is content, and content is a major piece of SEO.

Many pieces factor into good SEO. Content is a key contributor but other pieces at work are image ALT tags, backlinks, and coding, to name just a few. Social media is also important for generating traffic to your website too, and is considered offsite SEO.

Generating good content and establishing an SEO presence for your site on search engines is never a one task and check it off the list type of activity. For your site to have good SEO, your tasks are ongoing. Your SEO is never complete, but once you gain a knowledge of its basic fundamentals, you gain the knowledge of creating and maintaining a strong web presence and fully optimizing your website on search engines.

Much like growing a tree, developing a strong web presence requires ongoing fostering and upkeep of your website.

Contact Us today to build your site’s content, SEO, and overall presence on the web.