Closing the Deal on Leads through Inbound Marketing

Your final phase of your inbound marketing campaign is your BoFu campaign, or Bottom of the Funnel. The BoFu is converting your leads into sales. Beginning with your ToFu campaign you have provided your visitors a broad view of your industry or service. As you entered the MoFu campaigning phase you provided your leads with specific services your business provides,Continue reading “Closing the Deal on Leads through Inbound Marketing”